The Obsessive Analytics Blog

Published Nov 5, 2024

How many times do you see your email campaigns show up as a first touch converison channel in your analytics, when you know it is just someone using a differrent device or browser. This little tutorial will show you how to improve your analytics accuracy with a bit of link tagging in Mailchimp

Published Mar 13, 2024

Mark your calendars: May 2 - 16. This is going to be a really great course for anyone thinking about a more comprehensive data strategy for their organization but aren't quite sure where to start. This course is part of Digital Nova Scotia's Next Level Skills Programm and is actually free to attend for eligible DNS members!

Published Mar 11, 2024

Most colleagues working in Business Intelligence, Analytics, or Marketing share the same goal: They want to have analytics and reporting cover as much of a user's journey as possible. The ever elusive customer 360 view - a complete, unifying record of any and all data points for a given customer or lead - remains out of reach for many, often due to different data points being scattered across different SaaS tools. This article will talk about how an ID Graph in your data warehouse can help tie those puzzle pieces together and unlock a vastly more accurate user profile.

Published Jul 28, 2023

With some common baseline of what exactly makes what we would call "a CDP" from (Part 1), we can move on to when it makes sense to consider adding one to your own tech stack. We will discuss common warning signs and problems in day-to-day data work that can be helped with a Customer Data Platform at the center.

Published Jul 14, 2023

There's a lot of conflicting information out there as to what a Customer Data Platform or CDP is and what it can do for you and your tech stack. That's why we here at OA, created a series on CDPs to help you have a better understanding to be able to make better informed decisions on whether or not a CDP is the best solution for you. This is part one, outlining what we would call a Customer Data Platform.

Published Jun 19, 2023

Enriching client data with IP Geolocation information can be a valuable asset in rounding out your data collection strategy. Besides knowing (roughly) where visitors are coming from, you can also use IP data to block events from bad actors. In this post we'll give a quick glimpse at using RudderStack transformations with `ipdata.co` to do just that!

Published Mar 14, 2022

Our friends over at MacMillan Search had a great post on MOZ, where he uses Google Script to add report data from an email to a Google Sheet. Naturally that got my attention and I wondered how we could do that with a CDP instead.