Did you know that calculating the correlation between two variables is very easy with plain old SQL? No need for black-box AI or machine learning tools or softwares where you just have to trust the output, just a few lines of SQL and you can tell whether two variables are related or not!
How many times do you see your email campaigns show up as a first touch converison channel in your analytics, when you know it is just someone using a differrent device or browser. This little tutorial will show you how to improve your analytics accuracy with a bit of link tagging in Mailchimp
Mark your calendars: May 2 - 16. This is going to be a really great course for anyone thinking about a more comprehensive data strategy for their organization but aren't quite sure where to start. This course is part of Digital Nova Scotia's Next Level Skills Programm and is actually free to attend for eligible DNS members!
Most colleagues working in Business Intelligence, Analytics, or Marketing share the same goal: They want to have analytics and reporting cover as much of a user's journey as possible. The ever elusive customer 360 view - a complete, unifying record of any and all data points for a given customer or lead - remains out of reach for many, often due to different data points being scattered across different SaaS tools. This article will talk about how an ID Graph in your data warehouse can help tie those puzzle pieces together and unlock a vastly more accurate user profile.
With some common baseline of what exactly makes what we would call "a CDP" from (Part 1), we can move on to when it makes sense to consider adding one to your own tech stack. We will discuss common warning signs and problems in day-to-day data work that can be helped with a Customer Data Platform at the center.
There's a lot of conflicting information out there as to what a Customer Data Platform or CDP is and what it can do for you and your tech stack. That's why we here at OA, created a series on CDPs to help you have a better understanding to be able to make better informed decisions on whether or not a CDP is the best solution for you. This is part one, outlining what we would call a Customer Data Platform.
Enriching client data with IP Geolocation information can be a valuable asset in rounding out your data collection strategy. Besides knowing (roughly) where visitors are coming from, you can also use IP data to block events from bad actors. In this post we'll give a quick glimpse at using RudderStack transformations with `ipdata.co` to do just that!
In episode 114 of RudderStack's Data Stack Show, I had a great chat with Eric Dodds from RudderStack the other day about the nature of customer data infrastructure consulting across different industries and company sizes. It's about 50 minutes long. Have a listen!
Our friends over at MacMillan Search had a great post on MOZ, where he uses Google Script to add report data from an email to a Google Sheet. Naturally that got my attention and I wondered how we could do that with a CDP instead.
It's easy to think that because CDP 1 and CDP 2 both support the same destination, they would behave the same, but that is very much not the case. Let's take a look at how Twilio Segment and RudderStack both handle the Salesforce destination in their own special ways.
This post will show you step-by-step how to setup a simple way to ingest an incoming webhook with RudderStack, using a AWS Lambda Function, hooked up to the AWS API Gateway, with built-in API key security!
Today we’ll look at how we can make sure that the RudderStack SDK cannot be blocked by ad-blockers or a browser’s privacy feature, whether you go with hosted RudderStack or self-host it. The secret ingredient here either way is: CloudFlare Workers!
I'll be hosting a webinar with my friends at RudderStack next week, August 5, 2021 from 3pm - 4pm EST. We'll be focusing on data transformations mid-flight in Segment vs. RudderStack, modifying, cleaning, and enriching payloads with a RudderStack transformations and cap it off with a live demo. Don't miss it!